Maps visibility
68%11 pointsAll Drain Solutions Marketing Performance Report
July 2026 · SEO, paid advertising, Google Business Profile, inbound leads, follow-up and revenue.
Qualified leads
5475% of 72 leadsJobs sold
1450% close rateReported revenue
$87,5004.2x ROASJuly performance
Search visibility increased. The business recorded 72 leads, 54 qualified leads, 31 scheduled estimates and 14 sold jobs. Twelve qualified leads did not meet the follow-up standard.
Search results improved
Page 1 keywords increased from 19 to 24. Maps Top-10 coverage increased from 57% to 68%.
72 inbound leads
54 leads qualified and 31 became estimate opportunities.
12 leads below standard
42 of 54 qualified leads met the minimum follow-up requirement.
Organic search performance
Organic impressions, clicks, users and Page 1 keyword count increased compared with June.
Keyword movement
| Keyword | Previous | Current | Movement | Result |
|---|---|---|---|---|
| Trenchless sewer repair | 18 | 7 | 11 | Entered Page 1 |
| Drain cleaning near me | 9 | 4 | 5 | Top-5 position |
| Commercial drain service | 21 | 13 | 8 | Approaching Page 1 |
| Hydro jetting cost | 8 | 12 | 4 | Content update required |
SEO action: update the hydro jetting page, revise search titles and add internal links from established service pages.
Paid channel performance
Paid channels generated 42 leads from $9,150 in spend. The blended cost per lead was $218.
| Channel | Spend | Traffic / inquiries | Leads | Conversion | CPL | Qualified |
|---|---|---|---|---|---|---|
| Google Ads | $5,400 | 478 | 22 | 4.6% | $245 | 68.2% |
| Facebook / Meta | $2,100 | 368 | 14 | 3.8% | $150 | 64.3% |
| LSA | $1,650 | 20 | 6 | 30.0% | $275 | 83.3% |
Google Ads
Review search terms, add negatives and move spend toward high-intent service campaigns.
Meta
Add service-area and job-type qualifiers to lead forms.
LSA
Review invalid calls and response time before increasing spend.
Maps, profile and review performance
Top-10 map coverage increased by 11 points. Profile views, calls, website clicks and direction requests also increased.
Previous 57%
Movement 11 pts
Top 3 39%
Google review and reputation trend
Latest available review data: June 2026.
1March
4April
1May
| Month | New reviews | Average rating |
|---|---|---|
| March | 1 | 5.0 |
| April | 4 | 5.0 |
| May | 1 | 5.0 |
Maps keyword movement
| Keyword | Previous | Current | Movement | Top 3 | Top 10 |
|---|---|---|---|---|---|
| Drain cleaning | 3.8 | 2.9 | 0.9 | 72% | 96% |
| Sewer line repair | 6.2 | 4.7 | 1.5 | 48% | 84% |
| Emergency plumber | 11.4 | 8.1 | 3.3 | 24% | 63% |
| Hydro jetting | 4.9 | 5.6 | 0.7 | 36% | 79% |
| Water line repair | 13.2 | 9.8 | 3.4 | 16% | 51% |
GBP action: publish weekly service posts, request more reviews and update location-specific landing pages. Update hydro jetting content after its ranking decline.
Lead volume by source
Google Ads generated the most leads. Organic Search had the highest qualified rate at 88.9%.
Source-level lead detail
| Source | Total leads | Qualified | Estimates | Lead share |
|---|---|---|---|---|
| Google Ads | 22 | 15 | 9 | 31% |
| Facebook / Meta | 14 | 9 | 4 | 19% |
| Google Maps / GBP | 13 | 11 | 7 | 18% |
| Organic Search | 9 | 8 | 5 | 13% |
| Website / Direct | 6 | 5 | 3 | 8% |
| LSA | 6 | 5 | 3 | 8% |
| Other | 2 | 1 | 0 | 3% |
| Total | 72 | 54 | 31 | 100% |
Qualified lead definition: a unique prospect in the service area requesting an offered service, with usable contact information and purchase intent.
Lead-to-sale conversion
The largest drop occurred between qualified lead and scheduled estimate.
Follow-up compliance
42 of 54 qualified leads met the minimum standard. Twelve did not.
Reached or at least three attempts across seven days.
Follow-up results
Contacted47 · 87.0%
Unable to contact7 · 13.0%
Estimates scheduled31 · 57.4%
Minimum not met12 · 22.2%
Unqualified lead reasons
| Reason | Count | Share of unqualified |
|---|---|---|
| Wrong service | 5 | 27.8% |
| Out of area | 4 | 22.2% |
| Spam / junk | 3 | 16.7% |
| Bad / disconnected number | 2 | 11.1% |
| Duplicate | 2 | 11.1% |
| Never submitted form | 1 | 5.6% |
| Other | 1 | 5.6% |
| Total | 18 | 100% |
Sales and revenue results
Revenue, ROAS and ROI use the sales and revenue records supplied for this report.
Reported ROAS uses $20,833 in total marketing investment. Results also depend on response time, scheduling, estimating, capacity, pricing and fulfillment.
Department action list
Items to complete before the next reporting period.
Update hydro jetting content.
Revise titles, service-area relevance and internal links.
Review search terms and lead forms.
Reduce irrelevant Google Ads clicks and add qualification fields to Meta forms.
Increase profile activity.
Publish weekly posts, request reviews and update location pages.
Enforce the follow-up standard.
Review all qualified leads that stop before contact or three attempts.